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Cookie information

What are cookies?

A cookie is a small text file, often encrypted, that is used by web developers to allow users to have additional functionality or navigate the site more effectively. These functions can range from saving your product selection in a shopping cart to noting your visit to the site for analytical purposes.

There are two types of cookies:

  • Session cookies expire as soon you close the browser and are most commonly used to help users navigate the site by storing their location and the pages they've visited. An example of this is a site with a login process, in order for the site to remember that you're logged in a cookie must be stored, otherwise you will be continuously logged out.
  • Persistent or permanent cookies remain once you have closed the browser down, instead relying on a time limit for self-deletion. Most of these range from 30 days to 1 year, but it's possible for them to last until 3012. These are most commonly used for personalising a web experience, so that the site "remembers" you from previous visits, or other sites, and can display relevant information.

All cookies can be permanently disabled using your browser's security options, although most websites will fail to function correctly without cookies.

Different cookies used on Hifit.co.uk

Google Adsense (sess; icu; uuid2; anj...)

We use Google Adsense to provide advertising across our site, this form of revenue allows us to keep the site running and continue to improve it. These cookies are designed to help supply relevant and interesting advertisements whilst you browse our site.

Google Analytics (_utma; utmb; utmc...)

Google Analytics is one of the most popular web analytics packages and is used by almost one in every two websites. These cookies help us look at who visits our site, what pages they look at and how long they stay on each page. This information helps us improve Hifit.co.uk, so that we can make the good bits easier to find and get rid of the bits that don't work!


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We regularly check and update product information and while every effort is made to ensure its accuracy we cannot accept any liability for discrepancies. If any discrepancies are discovered please bring them to our attention by emailing: feedback@hifit.co.uk. Hifit.co.uk nor its partners are responsible for the content of external sites.